Duties and Responsibilities:

• Plan, execute, monitor and measure campaigns in collaboration with aggregators/ third party platforms account managers to drive sales and increase brand visibility. Optimize promotional budgets for maximum ROI.
• Plan, brief, implement, manage, and measure multi-channel marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising channels, to amplify the campaign and achieve maximum results.
• Assist in development and distribution of marketing collaterals. Elaborate briefs, monitor & control pending jobs on task management system. Ensure compliance with deadlines and escalate deviations and risks.
• Liaise with the agencies, external suppliers, freelancers & in-house graphic designers, third party platform account managers for the implementation of ATL and BTL marketing campaigns.
• Create weekly and monthly reports. Provide data & ROI analytics related to marketing campaigns for line management review.
• Execute, track, measure and report on performance of all marketing channels.
• Work with the operations team on the execution of marketing plans and sales promotions.
• Collect feedback from other departments
• Manage databases
• Create and follow-up of content calendar for ongoing communications and social media
• Department expense tracking: create, register and control local purchase orders, fulfil spending sheets, ensure budget compliance and escalate deviations and risks
• Plan, execute and measure experiments and conversion improvement tests
• Collaborate with internal terms to create landing pages and optimize user experience
• Instrument conversion points and optimize user funnels
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Maintaining our social media presence across all digital channels
• Participating in brainstorming sessions to idea new and creative growth strategies
• Organize and coordinate launches, road shows and events.
• Development and follow up of strategic partnerships 
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Identify trends and insights, an optimize spend and performance based on the insights
• Maintain and enrich all external perceptions of the brand.

Skills

Professional Requirements:

• Bachelors/ Diploma in Marketing/ Marketing Communications or related discipline.
• At least 3 to 5 years of related marketing experience in the Food/ Beverage and/or Ecommerce Industry.
• Matured, well-organized and able to work independently.
• Strong e-commerce & data analysis skills
• Excellent verbal, written communication and presentation skills.
• Strong organizational and project management skills.
• Self-motivated, resourceful, with a high level of initiative.
• Have experience in dealing with external agencies.
• Strong Negotiation skills.
• Ability to cope in a fast-paced environment.
• Able to give clear briefs.
• Demonstrates extreme attention to detail.
• A person who takes initiative and identifies what needs to be done and acts before being asked.