Job Overview

We are seeking a driven and detail-oriented Social Media Specialist to join our dynamic marketing team in Kuwait, Al Farwaniyah. The ideal candidate will be responsible for developing and executing engaging social media campaigns across multiple platforms, building brand awareness, and fostering meaningful interactions with our audience. This full-time role requires a proactive communicator who can translate business objectives into creative, data-driven social content.

About the Company

Our organization is a forward-thinking leader in our industry, committed to delivering exceptional products and services to our customers. We value collaboration, innovation, and a customer-centric approach, and we are looking for a social media professional who shares these commitments and can contribute to our growth strategy from our Kuwait office.

Key Responsibilities

• Plan, create, and publish compelling content across social media platforms (e.g., Facebook, Instagram, Twitter/X, LinkedIn, TikTok) that aligns with brand voice and campaign objectives.
• Develop monthly content calendars, campaigns, and performance reports to inform strategy and demonstrate ROI.
• Engage with online communities, respond to comments and messages in a timely and professional manner, and manage online reputation.
• Coordinate with marketing, creative, and product teams to produce multimedia content (graphics, video, copy) that resonates with target audiences.
• Monitor social media trends, competitive landscape, and industry best practices to inform content and strategy.
• Execute paid social campaigns in collaboration with the paid media team, including budget tracking and performance analysis.
• Track, measure, and report on key metrics (reach, engagement, conversions, follower growth) using analytics tools and provide actionable insights.
• Support social customer service initiatives by routing inquiries or issues as needed and maintaining brand consistency in responses.
• Assist with influencer collaborations, partnerships, and UGC campaigns to expand brand reach.

Qualifications and Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 2 years of professional experience in social media management or digital marketing.
• Proficiency with social media platforms, native apps, and scheduling/monitoring tools (e.g., Meta Business Suite, Sprout Social, Hootsuite, Buffer).
• Experience with content creation tools and basic video editing skills (e.g., Canva, Adobe Creative Suite, CapCut) is preferred.
• Strong copywriting and storytelling abilities in English; Arabic language skills are a plus given the Kuwait market.
• Analytical mindset with ability to interpret data, draw insights, and adjust strategies accordingly.
• Excellent communication, project management, and collaborative skills, with the ability to manage multiple projects simultaneously.
• Knowledge of local audience trends and regulatory considerations for social media in Kuwait.

Required Skills

• Content creation and copywriting
• Social media strategy and planning
• Community management and customer service
• Analytics and reporting
• Paid social advertising coordination
• Creativity and visual storytelling
• Time management and organization

Benefits and Perks

• Competitive salary and benefits package
• Career growth opportunities within a growing organization
• Collaborative and inclusive work environment
• Professional development support and training opportunities