Job description

The key objective of the job is to ensure full compliance with the company’s merchandising, display, and promotional execution standards across all assigned retail channels, monitor outlet and category-level sales performance, and provide field-based market intelligence to support trade marketing and business development 

·       Bachelor’s Degree in Business Administration, Marketing or a related field.

·       5-10 years of relevant experience in trade marketing, merchandising, or retail sales execution, within the FMCG sector.

·       Valid Kuwait driving license, with willingness to travel daily across assigned retail outlets.

·       Proficient user of Microsoft Word, PowerPoint and Excel, and familiarity with ERP/merchandising monitoring applications.

·       Strong knowledge of merchandising standards, planograms, and POSM management.

·       Ability to analyze sales and market data to identify root causes of performance trends.

·       Strong reporting, documentation, and follow-up skills.

Ability to work independently in the field and manage time effectively across multiple outlets.

Skills

·       Conduct regular field visits across all assigned retail channels to ensure full compliance with company standards.

·       Monitor the execution of approved Must Stock/No Stock lists, Min-Max levels, planograms, product positioning, and display standards in all outlets through market visits and dashboard monitoring of ERP/Merchandising Applications.

·       Ensure products are displayed according to company guidelines, maximizing visibility and customer appeal.

·       Ensure all promotional activities are executed correctly and on schedule across all outlets.

·       Verify promotional pricing, product highlighting, and promotional communication materials are displayed accurately.

·       Monitor product availability during promotional periods and immediately report any execution gaps.

·       Inspect all Point of Sale Materials (POSM) to ensure proper installation, maintenance, and brand consistency.

·       Conduct regular inspections of display stands and coordinate repair or replacement when required.

·       Ensure all displays and merchandising equipment remain clean, attractive, and in excellent condition.