Job Description

Roles & Responsibilities

Job Overview

We are seeking a highly driven and authoritative Sales Operations & Development Manager to lead the transformation of our sales function and drive aggressive growth within the HORECA sector. This is a turnaround leadership role focused on instilling discipline, enforcing accountability, and building a high-performance sales culture.

Key Responsibilities

1. Strategic Leadership & Accountability
• Establish and enforce clear performance benchmarks across the sales team
• Build a culture of discipline, punctuality, and accountability
• Lead by example in work ethic, field presence, and professional conduct
• Ensure strict compliance with company policies and reporting standards
2. Sales Execution Excellence (Core Mandate)
• Drive daily team performance through four non-negotiable pillars:
• Route & Visit Discipline: Ensure 100% compliance with customer visit schedules
• Full Product Offering: Enforce complete product portfolio presentation in every interaction (no order-taking behavior)
• Aggressive Customer Acquisition: Lead and monitor consistent onboarding of high-value new customers
• Basket Expansion: Increase product penetration within existing accounts, converting customers into multi-category buyers
3. Business Development & Market Expansion
• Leverage industry network to generate high-value leads and partnerships
• Identify new market opportunities and expand company footprint in Kuwait
• Drive competitor displacement through strategic selling and service differentiation
4. Team Leadership & Development
• Manage, coach, and mentor the sales team to achieve peak performance
• Address underperformance decisively and maintain high standards
• Conduct regular field visits alongside sales representatives
• Foster a results-driven and disciplined team environment
5. Customer Engagement & Retention
• Personally engage with key and at-risk customers
• Resolve escalations and complex customer issues effectively
• Restore relationships with lost accounts and ensure long-term retention
• Champion exceptional service standards across the team
6. Reporting & Sales Operations
• Oversee CRM usage, ensuring accurate and timely data entry
• Track KPIs, sales performance, and pipeline development
• Submit daily/weekly performance reports to the General Manager
• Monitor competitor activities, pricing, and market trends

Desired Candidate Profile

Requirement open for Arab Nationals

5 8 years of experience in sales, preferably within HORECA, FMCG, or food distribution

Proven experience in sales team leadership or supervisory role

Valid Kuwait driving license required

Strong knowledge of Kuwait s HORECA market is a major advantage