Role Purpose

To lead digital growth strategies, performance optimization, and omni-channel marketing execution. This role owns the full marketing funnel (awareness → consideration → conversion → retention) and ensures measurable sales impact across online and retail channels.

Key Responsibilities

• Develop, plan, and lead strategic digital campaigns aligned with product launches and brand storytelling.

• Manage media buying budgets and optimize ROAS, CAC, LTV, and customer acquisition funnels across markets (KSA / KW / UAE / QA / BH / OM).

• Lead internal & external agencies to ensure unified brand voice and high-quality content delivery.

• Analyze customer behavior, audience segmentation, and website heatmaps; recommend UX enhancements.

• Set up marketing automation flows (welcome flows, win-back, cross-sell, abandoned cart).

• Lead influencer strategy and evaluate influencer ROI and impact on sales & visibility.

• Create monthly, quarterly, and launch campaign reports with actionable insights & recommendations.

• Train and guide junior marketing specialists to elevate team capability.

Skills

Qualifications & Skills

• Bachelor’s in Marketing, Business, Digital Media, or related field.

• 2–4 years of hands-on experience in Digital Marketing (preferably in Beauty, Retail, or Fragrance).

• Strong experience in Meta Ads + TikTok Ads + Google Ads.

• Working knowledge of Shopify / Magento / WooCommerce (or equivalent).

• Analytical mindset with strong Excel/Sheets proficiency.

• Fluent Arabic & English