• Play a key role in developing and executing the product marketing strategy for assigned beauty brands to achieve overall company objectives.
• Conduct ongoing analysis of market trends, consumer behavior, and competitor activities to identify opportunities and risks.
• Provide strategic input on product positioning and pricing from a local market perspective.
• Carry out market research using surveys, polls, focus groups, and data analysis to support informed decisions on product specifications, assortments, and line-ups.
• Manage and maintain the product calendar, ensuring effective planning across product launches and lifecycle stages.
• Ensure all product launches are competitive, relevant, and aligned with market expectations.
• Support marketing and promotional initiatives such as product-with-purchase (PWP), discounts, sponsored events, activations, and in-store campaigns.
• Assist in stock forecasting and ordering in coordination with sales, supply chain, and brand teams.
• Develop and maintain a centralized library of product information, visuals, training materials, and customer reviews.
• Monitor supply and demand dynamics, consumer trends, economic indicators, and competitor performance to support strategic decision-making.

Skills

• Bachelor’s Degree in Marketing, Business Administration, or a related field.
• Minimum of 2 years’ experience in beauty, personal care, retail, or a related industry.
• Strong analytical skills with the ability to interpret market data and consumer insights.
• Self-motivated, detail-oriented, and able to manage multiple priorities.
• Excellent interpersonal, communication, and presentation skills.
• Strong understanding of local market conditions, demographics, and industry trends.
• Ability to work independently as well as collaboratively within cross-functional teams.
• High level of professionalism, ethics, and confidentiality.
• Previous experience in product or brand marketing is a strong advantage.
• Preferably candidates with experience in Personal Care, Beauty, or Retail Services.