Position objective

The position is responsible to develop, deliver and communicate visual concepts and promote the brand, products and services in-store.
Train and coach the store team to perform merchant based VP and manage the daily, weekly and seasonal VP tasks.

Key responsibilities

Brand image

• Ensure that the brand identity and presentation standards in both windows and in-store are achieved consistently by creating eye catching displays whilst incorporating commercial sales opportunities.
• Implement the brand specific visual merchandising standards.
• Coordinate store display in line with brand guidelines and strategy.
• Develop floor plans and maximize visual impact.
• Arrange merchandise, signage, fixtures and in-store layout guide.
• Take photographs of every change done in the merchandise display.
• Make use of creative lighting for windows.
• Maximize placement of new lines, re-merchandising the store when new trends build.
• Create layout of the store according to its categories.
• Ensure proper merchandising of the items.
• Collect, review and provide feedback on the merchandise.

Other responsibilities

• Work closely with the operations and brand management team to increase sales.
• Work with VM manager and sales team to achieve commercial goals.
• Be involved in pre-opening of the stores and timely visits to ensure that brand’s standards are properly implemented and followed.
• Conduct research of the current market trends and lifestyle.