Experience Requirements

• Minimum 5–7 years of experience in international F&B franchise operations.
• Minimum 5–7 years of experience with home-grown F&B brands.
• 3–5 years of retail experience (considered an added advantage).
• Proven track record in multi-brand or multi-outlet marketing management.
• Experience working closely with operations, supply chain, and product development teams.

Key Responsibilities

• Develop and implement comprehensive marketing plans for both franchise and home-grown F&B brands.
• Manage brand communication, advertising campaigns, digital marketing, and promotional strategies.
• Conduct market research to identify customer trends, competitor activities, and new opportunities.
• Work closely with operations teams to ensure brand standards and customer experience align with marketing objectives.
• Lead product launches, seasonal campaigns, and promotional initiatives across all outlets.
• Manage relationships with franchise partners, agencies, and suppliers.
• Oversee budget planning, forecasting, and ROI analysis for all marketing initiatives.
• Ensure consistency of brand identity across digital, in-store, and external communication platforms.
• Monitor and report on brand performance, customer engagement metrics, and campaign effectiveness.
• Support business development efforts with marketing insights and brand strategies.

Skills & Competencies

• Strong leadership and team management capabilities.
• Deep understanding of F&B consumer behavior, industry trends, and brand management.
• Excellent communication, negotiation, and presentation skills.
• Proficiency in digital marketing, social media management, and analytics.
• Ability to work in fast-paced, multi-brand environments.

Skills

Career Path Requirements

• Must have a solid and progressive career journey starting from ground-level or entry-level roles.
• Demonstrated hands-on operational experience within the F&B industry.
• Clear evidence of steady growth through supervisory, senior, and managerial positions in Marketing.
• Strong understanding of restaurant operations, guest experience, and brand positioning.