The FMCG Merchandiser is responsible for ensuring the effective display, availability, and promotion of Fast-Moving Consumer Goods (FMCG) across assigned retail outlets. The role focuses on maximizing product visibility, maintaining optimum stock levels, executing promotional activities, and driving sales growth in line with company objectives.

Key Responsibilities

1. Merchandising & Product Display

• Ensure products are displayed according to company guidelines and planograms.

• Maintain attractive shelf presentation and product visibility.

• Arrange displays, secondary placements, and promotional stands.

• Ensure all products carry correct pricing and labels.

2. Inventory & Stock Management

• Monitor stock levels at stores and identify replenishment requirements.

• Prevent out-of-stock situations and minimize inventory losses.

• Check stock rotation and ensure FEFO/FIFO practices are followed.

• Report damaged, expired, or slow-moving products.

3. Sales & Market Development

• Support sales targets through effective merchandising activities.

• Monitor product movement and recommend actions to improve sales.

• Identify opportunities for new product listings and additional shelf space.

• Build strong relationships with store personnel and management.

4. Promotion Execution

• Implement promotional campaigns and in-store activations.

• Ensure POS materials, banners, shelf-talkers, and promotional displays are correctly installed.

• Monitor performance of promotional activities and provide feedback.

5. Market Intelligence

• Track competitor products, pricing, promotions, and shelf presence.

• Collect and report market information to management.

• Identify emerging market trends and customer preferences.

6. Reporting

• Submit daily, weekly, and monthly merchandising reports.

• Maintain records of stock levels, display compliance, and competitor activities.

• Report store visits, product availability, and merchandising issues.

Desired Candidate Profile

• Diploma or Bachelor's Degree in Business Administration, Marketing, Sales, or related field.

• 1-3 years of merchandising experience in the FMCG industry.

• Valid driving license (preferred for field merchandising roles).

• Basic knowledge of Microsoft Excel and reporting systems.

Required Skills

• Excellent communication and interpersonal skills.

• Strong negotiation and relationship-building abilities.

• Good analytical and organizational skills.

• Ability to work independently and manage multiple outlets.

• Attention to detail and problem-solving capability.