As a Data Marketing Analyst you will be responsible for collect, clean, and analyze marketing data from various sources, including customer databases, website analytics, social media platforms, and marketing automation tools.
Responsibilities- Conduct advanced data analysis, applying statistical techniques to identify trends, patterns, and correlations in large datasets.
- Develop and maintain marketing dashboards and reports using data visualization tools, such as Tableau, Power BI, or Google Data Studio.
- Collaborate with cross-functional teams, including marketing, sales, and product management, to define data requirements and align marketing strategies.
- Identify key performance indicators (KPIs) for marketing campaigns and track their performance to measure success and identify areas for improvement.
- Provide actionable insights and recommendations based on data analysis to optimize marketing campaigns and drive business growth.
- Monitor market trends and competitor activities to identify opportunities and insights for strategic decision-making.
- Stay up-to-date with industry best practices and advancements in data analysis and visualization techniques.
- Ensure data accuracy and integrity by implementing appropriate data quality controls and validation processes.
Bachelor's degree in statistics, mathematics, social sciences, marketing, or a similar field.2+ years’ experience working in marketing.Good knowledge of analytical software, such as SAS, SPSS, and Google Analytics.Proficiency with computer programs, such as MS Excel, Access, and PowerPoint.Excellent research, analytical, and data interpretation skills.Exceptional verbal and written communication skills.Familiarity with survey tools, CRM programs, and databases.Strong organizational and time-management skills.Ability to communicate complex information in an easy-to-understand format.