As a Senior Media Buyer, you will play a crucial role in developing and executing strategic media plans to promote our software products and services, specifically in the field of ERP and other B2B software solutions, across diverse markets, including Egypt and the Gulf region, with a specific focus on KSA & UAE.
Responsibilities:
- Develop comprehensive media strategies aligned with business objectives and target audience demographics to promote our B2B software products and ERP solutions, specifically emphasizing SAP & Oracle Solutions
- Conduct in-depth research and analysis to identify key media channels and opportunities for reaching businesses in need of software solutions effectively.
- Negotiate media buys and partnerships to secure optimal placements and rates across digital, print, broadcast, and other relevant channels, targeting decision-makers in the software procurement process.
- Monitor and optimize media campaigns to ensure performance goals are met or exceeded, with a focus on generating leads and driving conversions
- Collaborate closely with internal teams to align media initiatives with overall marketing and business strategies.
- Stay abreast of industry trends, emerging technologies, and best practices in media buying to continuously innovate and enhance our approach
Bachelor's degree in Marketing, Advertising, Communications, or related field.2-6 years of professional experience in media buying activities, preferably in a software house company or marketing agencies, with a strong understanding of media planning, buying, and optimization across digital and traditional channels.Proficiency in media buying tools and platforms, such as Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.Familiarity with software products and ERP systems, such as Oracle and SAP, and experience promoting technology solutions to businesses is a great plusAnalytical mindset with the ability to interpret data and metrics to drive informed decisions