Job Title: Brand Manager
Reports to: General Manager
A brand manager is responsible for developing a brand's overall strategy that aligns with the company's goals. This includes creating, identifying the target audience and setting pricing strategies
Key Responsibilities
· Conduct consumer and market research.
· Identify how the brand is currently positioned in the market.
· Design a research based brand strategy
· Develop and execute marketing campaigns aimed at communicating our brand message.
· Communicate our brand personality internally and align company brand message.
· Communicate our brand personality internally and align company around foundational ideas.
· Anticipate consumer trends and keep brand up to date.
Skills
Candidate Profile:
1. Requirement open to Bilingual Candidates
2. Diploma, University degree, Bachelor’s Degree in Business Administration or Marketing is preferable
3. Age above 30
4. Minimum 10-12 years in similar position or related to business
5. Mandatory prior experience of Chinese Brand