Job Title: Marketing Officer

Location: Kuwait

Job Type: Full-Time

Position Overview: The Marketing Officer will be responsible for developing and executing marketing strategies that enhance our brand visibility, attract new customers, and drive sales growth. This role involves managing various marketing initiatives, from digital campaigns to content creation, and requires a proactive and creative approach to building brand presence across multiple channels.

Key Responsibilities:

• Market Research: Conduct market research to identify trends, customer needs, and competitor activities. Utilize this data to inform marketing strategies and identify opportunities for growth.
• Event Coordination: Plan and execute events, promotions, and other marketing activities to support business objectives and engage with customers.
• Brand Management: Ensure consistent brand messaging and positioning across all marketing channels and materials.
• Analyze Campaign Performance: Monitor and report on the effectiveness of marketing campaigns and initiatives, using data-driven insights to refine strategies and improve results.
• Collaborate with Cross-Functional Teams: Work closely with sales, product development, and other departments to align marketing efforts with overall business goals.

Qualifications:

• Bachelor’s degree in marketing, Business, Communications, or a related field. Proven experience in a marketing role
• Strong understanding of marketing principles, digital marketing strategies
• Proficiency in marketing software and tools (e.g., Google Analytics, HubSpot, Adobe Creative Suite). Excellent written and verbal communication skills, with the ability to create compelling content and presentations.
• Strong analytical skills with the ability to interpret data and make informed marketing decisions. Creative thinking and problem-solving abilities, with a keen eye for detail. Ability to work independently and collaboratively in a fast-paced environment. Experience with event planning and coordination is a plus.