Job description

Commercial, Sales & Brand Operations Manager – Kitchen Industry (Kuwait)

About the Company

We are a leading company in Kuwait specializing in the design, manufacturing, and installation of premium German kitchens, locally manufactured wooden kitchens, stainless steel kitchens, aluminum kitchens, wardrobes, interior fit-out solutions, and building materials.

We are seeking an exceptional Commercial, Sales & Brand Operations Manager to lead the company's commercial growth, sales performance, brand development, and operational excellence.

Key Responsibilities

Commercial Leadership

• Develop and execute the company's commercial strategy to achieve sustainable growth and profitability.
• Drive sales growth across retail, residential, corporate, and project sectors.
• Build strategic partnerships with developers, consultants, architects, contractors, and key clients.
• Identify new business opportunities and expand market share.

Sales Management

• Lead, coach, and motivate the sales team to consistently exceed sales targets.
• Establish KPIs, sales forecasts, budgets, and performance dashboards.
• Monitor CRM activities, conversion rates, and customer pipelines.
• Ensure exceptional customer experience from inquiry to project handover.

Brand & Marketing

• Develop and implement the company's branding and positioning strategy.
• Manage digital marketing campaigns, social media, exhibitions, and promotional activities.
• Coordinate with marketing agencies to maximize lead generation and return on investment (ROI).
• Monitor competitors, pricing strategies, and market trends.

Operations Management

• Coordinate closely with design, production, procurement, installation, and after-sales departments.
• Improve operational efficiency, productivity, and quality standards.
• Monitor project execution, delivery schedules, and customer satisfaction.
• Ensure compliance with company procedures and quality management systems.

Financial & Business Performance

• Prepare annual business plans, budgets, and commercial forecasts.
• Monitor profitability, gross margins, and operating expenses.
• Analyze financial reports and recommend corrective actions.
• Deliver monthly executive reports with measurable business outcomes.

Required Qualifications

• Bachelor's degree in Business Administration, Marketing, Architecture, Interior Design, Engineering, or a related field.
• MBA is an advantage.
• Minimum 7 years of progressive experience in sales, commercial management, or business development.
• At least 3 years in a leadership role within the kitchen, furniture, interior fit-out, or building materials industry.
• Previous experience in German kitchen brands is highly preferred.

Technical Knowledge

• Strong understanding of German kitchens, wooden kitchens, stainless steel kitchens, aluminum kitchens, wardrobes, and interior finishing.
• Knowledge of kitchen manufacturing processes and materials.
• Ability to read architectural drawings and kitchen layouts.
• Familiarity with design software such as Winner, AutoCAD, SketchUp, or similar.
• Experience with ERP and CRM systems (Odoo, SAP, Microsoft Dynamics, Salesforce, or equivalent).

Leadership Competencies

• Strategic thinking and business planning.
• Commercial negotiation and contract management.
• Team leadership, coaching, and performance management.
• Strong analytical and financial decision-making skills.
• Excellent communication and presentation abilities.
• Results-oriented mindset with exceptional problem-solving capabilities.

Skills

Key Performance Indicators (KPIs)

• Revenue Growth.
• Gross Profit Margin.
• Sales Target Achievement.
• Lead Conversion Rate.
• Customer Satisfaction (CSAT).
• Market Share Growth.
• Brand Awareness.
• Project Delivery Performance.
• Team Productivity.
• CRM Compliance.
• Customer Retention.
• Business Development Success.

Requirements

• Currently residing in Kuwait or previous Kuwait market experience.
• Valid driving license.
• Fluent in English (Arabic is a strong advantage).

Compensation

• Competitive salary based on qualifications and experience.
• Performance-based bonus.
• Sales commission.
• Career growth opportunities.
• Professional development and training.
• Leadership role within a rapidly growing organization.