Function:
The Franchise Manager is responsible for managing and supporting the franchise partners to ensure that they meet the company’s operational standards, maintain brand consistency, and achieve sales targets. The role requires close collaboration with franchisees to provide guidance on best practices in restaurant operations, financial performance, marketing, and compliance with company policies. The Franchise Manager also plays a key role in the strategic expansion of the franchise network.
Primary Duties & responsibilities include but not limited to:
Franchise Operations Management:
- Oversee day-to-day operations of franchised restaurant locations to ensure adherence to company standards.
- Conduct regular site visits to monitor compliance with operating procedures, hygiene standards, and quality control.
- Provide operational support and troubleshooting for franchisees, addressing any challenges or issues that arise.
Business Development & Growth:
- Identify new opportunities for franchise growth in different regions.
- Assist in the opening of new franchise locations, including site selection, training, and setup.
- Work with franchisees to develop and implement local marketing strategies to drive sales.
Training & Support:
- Ensure that franchisees and their staff receive comprehensive training on restaurant operations, brand standards, customer service, and product knowledge.
- Continuously support franchisees with ongoing training and performance reviews to enhance operational efficiency.
Financial Performance:
- Analyze financial performance of franchise locations, including sales, expenses, and profit margins.
- Assist franchisees in budgeting, forecasting, and financial planning to ensure business profitability.
- Provide recommendations for improvement when necessary to achieve financial targets.
Brand Compliance & Audits:
- Ensure that all franchise locations strictly adhere to brand guidelines, including menu offerings, marketing materials, and in-store branding.
- Conduct periodic audits and assessments to check for brand consistency and compliance with company policies.
Relationship Management:
- Build and maintain strong relationships with franchisees, acting as the key point of contact between the franchisees and corporate headquarters.
- Facilitate communication between franchisees and corporate departments such as Marketing, HR, Training, Culinary
Problem Solving & Conflict Resolution:
- Mediate and resolve any disputes or issues between franchisees and other stakeholders.
- Proactively identify potential problems and work with franchisees to develop solutions.
Reporting & Feedback:
- Regularly report franchise performance and updates to the Head of Operations and Business Development.
- Provide feedback on operational trends, franchisee challenges, and potential areas for improvement.
Skills
Skills:
● Strong understanding of restaurant operations and business metrics.
● Financial acumen with the ability to analyze profit and loss statements.
● Excellent organizational and multitasking abilities.
● Leadership and team-building skills.
Qualifications:
● Bachelor’s degree in Business Administration, Hospitality Management, or related field.
● Minimum of 5 years of experience in restaurant operations or franchise management.
● Strong knowledge of food and beverage operations, preferably in a franchising environment.
● Experience in business development and opening new franchise locations is a plus.
● Excellent communication, leadership, and interpersonal skills.
● Ability to travel frequently to franchise locations as required.
KPIs:
● Franchisee satisfaction rate.
● Growth in franchise sales and profitability.
● Compliance with brand standards and operational guidelines.
● Number of successful new franchise openings.
● Reduction in operational issues or non-compliance cases.