Key Responsibilities:
Digital Marketing Strategy & Planning:
· Develop & Implement digital marketing strategies to achieve business goals & increase online sales.
· Conduct research to understand market trends, customer behavior & competitive landscape.
· Create engaging & relevant content for the company's website , social media platforms & email campaigns.
· Plan & schedule content to ensure consistant & timely updates over all digital channels.
Social Media Management & Engagement:
· Manage social media account (e.g Facebook , Instagram , Twitter) by creating posts, responding to comments & engaging with the followers.
· Monitor social media performance & analyze engagement metrics to optimize strategies & improve results.
Content &SEO Organization:
· Implement SEO best practices to improve website visibility & search engine rankings.
· Conduct keyword search & optimize website content for search engine performance.
· Design , execute & manage email marketing campaigns, including newsletters, promotions & customer research.
Performance Analysis & Reporting:
· Manage & optimize paid advertising campaigns(e.g. Google Adds & Social Media Ads ) to drive traffic & conversions.
· Track & analyze performance of digital marketing activiteies sech as Google Analytics & social media insights.
· Provide reports on campaign effectiveness , website traffic & conversation rates & make recommendations for improvement.
Cross-Functional Collaborations:
· Work closely with sales, customer service & creative teams to align digital marketing efforts with overall business objectives.
· Coordinate with external agencies or venders as needed for specialized digital marketing services.
- · Perform any additional task as assigned by the department head.
Skills
Candidate Profile:
· Requirement pen for Arab nationals
· Bachelor's degree in Marketing, Business, or related field
· Experience of 2-5 years in the relevant field
· Should have experience in Sales & Knowledge of digital marketing tools and techniques such as Google Analytics & social media management tools