Responsible for ideating, implementing, and tracking marketing campaigns that promote a company’s products or services via online channels. Their primary objective is to generate leads and increase sales by driving traffic to the company’s website or social media channels.
Skills
- A bachelor’s degree in Mass Communication, English, Visual Design, Marketing, Business, New Media or Public Relations.
- 2+ years of demonstrable experience in marketing or digital marketing roles.
- Knowledge of content management tools like CMS Hub, Squarespace, or WordPress.
- Excellent analytical skills to understand data, study metrics, and align strategies.
- Innovative thinker with a keen eye for detail and identifying trends.
- Strong interpersonal, verbal and written communication skills.
- Relevant certificates like Google Analytics Certification, Google Ads Certification, and/or HubSpot’s Inbound Certification Course and Meta.