1.Digital Marketing Strategy:

• Implement, and manage digital marketing campaigns in coordination with Department Head across various online platforms, including search engines, social media, email, and display advertising.
• Conduct market research and analyze trends to identify new opportunities and improve campaign performance including but not limited to Hashtags.
• Collaborate with the marketing team to align digital marketing strategies with overall business goals.

2.Social Media Management Strategy:

• Create, and manage all published content (images, video, written, and audio) on social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and others.
• Develop and implement social media strategies to increase brand awareness, engagement, and follower growth that align with business goals and target audiences.
• Monitor, listen, and respond to users in a “social” way while cultivating leads and sales.

Track and analyze social media metrics to optimize performance and report on the effectiveness of campaigns.

3.Content Creation & Management:

• Create high-quality, engaging, and shareable content tailored to each platform’s audience (e.g., Facebook, Instagram, LinkedIn, Twitter, TikTok, Snapchat etc.).
• Manage the editorial calendar to ensure timely publication of content.
• Create visually appealing graphics, videos, and other multimedia assets in collaboration with the design team and implement feedback and changes whenever its asked or needed. 
• Have the knowledge to work on Canvas, Cap Cut and other applications.
• Write compelling copy tailored to each platform’s audience.

Optimize content for SEO and SEM to improve visibility and drive traffic

4.Email Marketing:

·        In coordination with the department Head, manage email marketing campaigns, including the design of templates, content creation, and list segmentation.

·        Track and analyze campaign performance to continuously improve open rates, click-through rates, and conversions.

Ensure compliance with data protection regulations and best practices in email marketing

5.Community Engagement:

• Actively monitor, respond to, and engage with followers, comments, and messages to foster a strong online community.
• Build relationships with influencers, customers, and partners to amplify brand messaging.
• Provide translations for social media content and confidently post approved content in Arabic & English.

6.Campaign Management:

• Plan and execute paid social media advertising campaigns, ensuring maximum ROI.
• Monitor ad performance and optimize campaigns as needed.

Participate in outreach activities at events, fairs, exhibitions to capture high quality images and videos to be shared on social channels.

7.Analytics & Reporting

8.Collaboration & Communication

9.Trend Analysis and Innovation:

• Stay up-to-date with the latest trends, tools, and best practices in digital marketing and social media.
• Continuously learn about new platforms, technologies, and strategies to keep the company at the forefront of digital marketing innovation.

Suggest innovative approaches to content creation and audience engagement.

Skills

• Strong understanding of digital marketing concepts, including SEO, SEM, PPC, email marketing, and social media.
• Proficiency in using digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
• Excellent written and verbal communication skills (Bilingual – Arabic & English).
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a team.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Familiarity with HTML/CSS, Adobe Creative Suite, and content management systems (e.g., WordPress) is a plus.