A Sales Associate/Senior Sales Associate at the following key responsibilities:

1. Customer Service:

• Engage with customers to understand their needs and provide product recommendations.
• Deliver exceptional customer service, ensuring a positive shopping experience.
• Assist with fitting and help customers find the right size and style in footwear and apparel.
• Handle customer queries, resolve complaints, and provide solutions to enhance satisfaction.

2. Product Knowledge:

• Stay updated on the latest footwear trends, product lines, and brand offerings.
• Provide customers with detailed information about product features, benefits, and materials.
• Promote new arrivals, seasonal collections, and exclusive products to drive sales.

3. Sales Targets:

• Meet or exceed sales targets and key performance indicators (KPIs).
• Actively engage in upselling and cross-selling products to increase average transaction value.
• Encourage loyalty programs, special promotions, and discounts to boost sales.

4. Stock and Inventory Management:

• Ensure product availability by monitoring stock levels on the sales floor and replenishing as needed.
• Assist with stock organization, merchandising, and visual displays to maintain an attractive store layout.
• Conduct stock checks, assist with inventory audits, and report any stock discrepancies.

5. Cash Handling and Transactions:

• Process sales transactions accurately using the point of sale (POS) system.
• Handle cash, card payments, and ensure a smooth checkout experience.
• Manage returns and exchanges in accordance with store policy.

6. Team Collaboration:

• Work effectively with the store team to meet store goals and maintain a clean, organized, and safe store environment.
• Participate in regular team meetings and training to improve product knowledge and sales techniques.

7. Brand Representation:

• Promote JD Sports’ brand image by providing professional and friendly service.
• Represent the brand’s values, ethos, and culture, ensuring consistency across all customer touchpoints.

Skills

• Strong communication and interpersonal skills.
• Ability to work in a fast-paced environment and handle multiple customers at once.
• Interest in footwear, sportswear, and fashion trends.
• Previous retail or customer service experience is often preferred.

In summary, as a Sales Associate /Sr. Sales you'd be focused on driving sales through customer engagement, maintaining product knowledge, ensuring excellent service, and supporting inventory management to contribute to the overall success of the store.