A Senior SEO Specialist plays a crucial role in enhancing a website's visibility and driving organic traffic. This position involves developing and implementing advanced SEO strategies, conducting keyword research, optimizing on-page content, and analyzing website performance through analytics tools. Strong analytical skills, a deep understanding of search engine algorithms, and the ability to stay updated with industry trends are essential for success in this role.

Responsibilities:

SEO Strategy Development: Create and implement comprehensive SEO strategies to improve organic search rankings and drive traffic.

Keyword Research: Conduct in-depth keyword analysis to identify opportunities and optimize content accordingly.

On-Page Optimization: Optimize website elements such as meta tags, headings, and content to align with SEO best practices.

Technical SEO: Identify and resolve technical issues that affect search engine crawling and indexing, such as site speed, mobile-friendliness, and structured data.

Content Strategy: Collaborate with content teams to develop SEO-friendly content that meets user intent and engages the target audience.

Performance Analysis: Use tools like Google Analytics, SEMrush, or Ahrefs to monitor performance metrics and generate reports on SEO effectiveness.

Competitor Analysis: Analyze competitor strategies and industry trends to inform SEO tactics and identify growth opportunities.

Link Building: Develop and execute effective link-building strategies to enhance domain authority and search rankings.

Training and Mentoring: Provide guidance and support to junior SEO team members and cross-functional teams on SEO best practices.

Stay Updated: Keep abreast of the latest SEO trends, algorithm updates, and industry changes to continuously refine strategies.

Events Tracking: ability to track all events on a website using GTM

Skills

Qualifications

5+ years' of technical experience

Keyword Research and SEO Audits

Link Building and Web Analytics

On-Page SEO

Familiarity with search engine algorithms and ranking factors

Experience with SEO tools and analytics platforms

Strong analytical and problem-solving skills

Excellent written and verbal communication skills

Ability to work independently and remotely

Team leading and supporting the SEO juniors

Bachelor's degree in Marketing, Computer Science, or related field

Technical SEO:

Understanding of website architecture

HTML, CSS, and JavaScript basics

Site speed optimization

Mobile SEO

Schema markup

Ability to full track all sort of events on GTM

Full understanding of analysis process which includes GA4

Content Marketing:

Content strategy

Content optimization

Understanding of user intent

Other Important Skills:

Adaptability

Data analysis and reporting

Project management

Communication and collaboration