Job Category
Oil & Lubricants
Job Description
- Lead the effective collaboration with the Marketing team to develop overall marketing strategy for lubricants, lead campaigns/ initiatives to increase lubricant market penetration, brand reputation etc. ensuring alignment with the overall commercial strategy.
- Identify the target market segments and analyze relevant product requirements in order to assess, define and evolve a quality value proposition for each brand of lubricants.
- Conceptualize brand of lubricants for Middle East & other international strategic locations in order to build and communicate a strong brand and establish market presence.
- Lead formulation of detailed launch strategies and integrated communication campaigns via suitable channels, in conjunction with the branding and advertising section, in order to communicate the brand and value proposition in an effective and cost optimal manner to the target audience.
- Review and approve all product packaging and design initiatives to ensure a strong reflection of brand and value proposition through the product for creating a top of the mind recall amongst target customers.
- Review and provide inputs to the marketing and promotional plans to assure alignment with the business plan.
- Manage the effective execution of promotional events to educate the participants about the product and to network with corporate and high net worth potential customers who can be captured as revenue generating customers.
- Supervise the preparation, issuance, and delivery of sales materials, exhibits, and promotion programs to the distributors in order to ensure effective implementation of all promotional plans.
- Define the price points for the products, develop and communicate price margins to the sales team based on the set gross margins, costs and define budgets, to negotiate in order to provide differential pricing to incentivize key customers.
- Monitor on a regular basis (monthly, quarterly or annually as deemed suitable) the achievement of sales plans and evaluate the performance of the geographies under sales network coverage.
- Develop and maintain effective business relationships with all relevant internal departments and external entities such as clients, local, international and government authorities etc. with highest standards of business ethics.
Skills
- Innovative and conceptual thinking
- Highly skilled in aligning goals with strategic direction
- In depth knowledge of business objectives, operations and of the regional laws and regulations
- Strategic thinking
- Ability to drive organizational climate/culture, Knowledge of financial management
- Strong mentoring and coaching skills, Communication and influencing skills
- Project management & Team leadership skills
Education/Qualifications
- Graduate or Post Graduate Degree in Marketing Management with a Certification in Brand Management/ Marketing Management/ Corporate Communication/ Business Communication.
- 10 years of experience in Marketing of petroleum products, of which at least 5 years in a managerial role, preferably in the retail sector or in a similar environment.
- Multi-functional operational management experience.
- Deep knowledge of business workflows, operations processes and systems.
- Experience of developing strategic plans for service-based industry.
- Strong experience in project management and the execution of complex projects that are critical to the delivery of business strategies and goals.
- Regional exposure and retail background are a plus.
About The Business
Mezzan Holding Co.is one of the leading food, healthcare, and consumer conglomerates in the Middle East with a celebrated heritage of over 75 years. Headquartered in Kuwait with direct operational activities in Kuwait, UAE, Qatar, Saudi Arabia, Iraq and Jordan Mezzan Holding Co: Employs 8,500 people (50+ nationalities) Distributes over 34,000 Stock Keeping Units (SKU) Serves over 100,000 meals a day in Kuwait, Qatar and the UAE through its catering business. Has a total of 130,000 square meters in food, beverage and FMCG manufacturing facilities in Kuwait, Qatar, UAE. Represents some of the biggest names in the FMCG and healthcare industries.
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