Job type: Remote - Work from Home

Overview:

We are seeking a skilled Digital Marketing Manager to lead our online marketing initiatives. This role involves developing and implementing effective digital marketing strategies to boost brand awareness, drive website traffic, and increase customer engagement and conversions.

Key Responsibilities:

1. Digital Strategy Development:

• Design and execute comprehensive digital marketing plans that align with business objectives.
• Research market trends and analyze competitors to identify growth opportunities.

2. Campaign Management:

• Plan, launch, and manage digital marketing campaigns across various channels (e.g., email, social media, PPC, SEO).
• Monitor campaign performance and make data-driven adjustments to optimize results.

3. Content Development:

• Collaborate with content creators to produce engaging and relevant content tailored for different platforms.
• Ensure all content aligns with brand voice and resonates with target audiences.

4. SEO and SEM:

• Implement SEO best practices to improve organic search rankings and drive traffic.
• Manage paid search campaigns (PPC) to maximize ROI and track performance metrics.

5. Social Media Management:

• Develop and execute a social media strategy, including content creation and community engagement.
• Analyze social media metrics to refine strategies and enhance audience interaction.

6. Analytics and Reporting:

• Utilize tools like Google Analytics to track website and campaign performance.
• Prepare regular reports to present insights and recommendations to stakeholders.

7. Collaboration and Teamwork:

• Work closely with sales, design, and product teams to ensure a unified marketing approach.
• Manage relationships with external vendors, agencies, and freelancers as needed.

Qualifications:

• Education: Bachelor’s degree in Marketing, Communications, or a related field.
• Relevant courses in digital marketing, SEO, SEM, content marketing, and social media strategies are highly valued.
• Experience: Minimum of 3 years of experience in digital marketing, with proven success in campaign management.
• Technical Skills: Proficient in digital marketing tools (e.g., Google Ads, Facebook Ads, SEO tools).
• Analytical Skills: Strong ability to analyze data and make informed decisions based on metrics.
• Communication Skills: Excellent verbal and written communication skills.

Skills

• Experience with email marketing platforms (e.g., Mailchimp, Constant Contact).
• Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite).
• Knowledge of marketing automation and customer relationship management (CRM) systems.