Date: 6 Aug 2024

Location:

KW

Company:

Alghanim Industries

To be primarily responsible for leading the marketing unit and the development and execution of different marketing plans and activities for the brand to facilitate brand growth, retail volume, and profitability objectives. The job requires strong interaction with sales and aftersales teams to build knowledge and an info-based 360-degree marketing platform.

Key Responsibilities

Assist the Commercial Head in the preparation and execution of the Annual Marketing Plan

Assist management in the preparation and execution of a Strategic long-term business plan for the brand

Develop strategies and implement marketing/brand plans that deal with the development and growth of the Brand

Liaise with CRM/CSI team to identify areas of improvement and develop & execute strategies/plans in this regard.

Communicate with the advertising agency and/or Internal Design team to develop advertising plans, advertising campaigns, and all types of promotional materials and promotional campaigns as and when required.

Lead all tactical offers planning and execution working with assigned agencies and internal teams from categories and sales operations.

Develop and execute required sales tools like brochures/ flyers, POSM, etc.

Communicate with the research team to execute market research projects for better market understanding.

Work with the product team to support better order planning based on market needs.

Initiate and analyze consumer/trade research studies as and when required.

Requirements

Preferred degree in Marketing, Business, or Communications

Minimum 10 years of professional experience in related activity with a reputed brand/company

Excellent verbal and written skills in English and ArabicThis job has been sourced from an external job board.

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