• Handle the official company page on social media platforms like Facebook, Instagram, LinkedIn, and Twitter to generate leads and entice the target audience.
• Develop relative and high-quality online material to upload on the company's online platforms.
• Establish quantifiable tactics and strategies to maintain the company's social media presence.
• Measure the success of every social media campaign
• Indulge in continuous efforts to improve online reader engagement by thorough SEO analysis.
• Scan and research relevant changes in the Google algorithm for modifying SEO and social media marketing.

Skills

• Thorough knowledge of social media indicators like clicks, profile visits, likes, reach, etc.
• Skilled in handling content planning, ideation, creation, and delivery for platforms like Facebook, LinkedIn, Instagram, and Twitter.
• Knowledge of metrics like referral, organic, and social traffic, along with an understanding of SEO parameters.
• Proficient in creating original content as per the requirement of the company and target audience.
• Ability to effectively communicate information and ideas in written and verbal format.
• Adept at understanding market trends, consumer requirements, and company capabilities to plan customer-centric online campaigns.