Our Business Analyst is responsible for enabling, guiding and defining processes in this domain, with special focus on

technology related initiatives. The job holder will play a key role in conceptualizing technologies and business processes to

benefit Brand and the consumer experience in Alyasra Fashion stores across the GCC.

KEY ACCOUNTABILITIES:

 Understand the business function being supported.

 Develop deep understanding of the business requirements of internal stakeholders and end users and match these with

the appropriate solution.

 Assist users in leveraging the value of the data captured by the system to generate insights which enhance understanding

of Alyasra Fashion customers and drive business engagement.

 Work closely with Sales and Marketing teams to ensure the system meets business needs and define those customer

journeys.

 Create and maintain training resources and deliver training to users.

 Monitor and report on user engagement and compliance with the system.

 Maintain user guidelines/policy and documentation.

 Troubleshoot and resolve issues.

 Manage system changes and scheduled enhancements, working collaboratively with key stakeholders to translate

business requirements into appropriate functional specifications.

 Manage the design and update of all system workflows and reports.

 Manage the specifications and parameters of the system and data integration points (inbound and outbound)

 Partner with stakeholders to shape system requirements and ensure alignment with business/technology strategy and

planned initiatives.

 Develop and create customized reports and dashboards based upon the needs of business unit partners.

 Serve as the expert to drive the planning, prioritization, design, development, and deployment of new projects & system

enhancements.

 Keep abreast of new system features and functionality, to provide recommendations for process improvements and

technical updates.

 Help define and create custom field / objects, complex workflow rules, record types, data validation, page layouts and

third-party integrations.

 Contribute to the growth and modification of the platform by acquiring and maintaining knowledge of new and emerging

applications, tools, and architecture that may be used to support this functional operation.

 Train users to work with computer systems and programs.

 Support users during post go live phase and ensure the transition to operations team.

 Participate in relevant projects and community activities as and when needed.

Skills

EDUCATION AND EXPERIENCE:

 Bachelor’s degree in computer science, information technology, business administration, or a related field.

 Relevant Courses: Courses in database management, systems analysis, business process modeling, statistics, project

management, and retail management are highly relevant.

 Master’s degree in Business Administration (MBA) (optional but preferred) with a concentration in IT management,

data analytics, or a related field can be beneficial, especially for advanced roles.

 Certifications: Professional certifications such as Certified Business Analysis Professional (CBAP), Project Management

Professional (PMP), or certifications in specific tools like SQL, SAP, or Salesforce can add significant value.

 Workshops and Courses: Continuing education through workshops, online courses, and seminars in business analysis,

data analysis, IT systems, and retail technology are beneficial.

SKILLS AND COMPETENCIES:

TECHNO-FUNCTIONAL BEHAVIORAL

 Business Acumen

 Critical Thinking

 Customer Focus

 Problem Solving

 Requirements Analysis

 Stakeholder Management

 Being Inclusive

 Collaborating and Influencing with Respect and Trust

 Communicating Effectively

 Demonstrating Customer Centricity

 Demonstrating Personal Resilience and Adapting to Change

 Developing and Engaging Team Members

 Driving Results

 Understanding and Developing Self