Marketing Strategy Development:
- Assist in the creation and execution of comprehensive marketing plans to achieve company objectives.
- Conduct market research to identify trends, competitor activities, and customer preferences.
Campaign Management:
- Plan, implement, and manage marketing campaigns across various channels
- Monitor and analyze campaign performance, providing regular reports and
- recommendations for improvement.
- Coordinate with external agencies and vendors for the execution of marketing activities.
Budget Management:
- Assist in managing the marketing budget, ensuring all activities are cost-effective and within budget.
- Provide regular financial reports on marketing spend.
Social Media Management:
- Manage and oversee daily social media activities including posting, monitoring, and responding to comments and messages.
- Maintain a consistent posting schedule to ensure timely delivery of content.
- Stay up-to-date with the latest social media trends, platform updates, and best practices.
- Conduct competitive analysis to understand industry trends and opportunities.
- Prepare monthly reports on key metrics and KPIs and use data to inform future strategies.
Content Creation:
- Develop, create, and schedule engaging, and high-quality content (images, captions, video/ Reels) tailored to various social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, etc.).
- Collaborate with the design and content teams to ensure brand consistency.
- Produce and edit engaging stories and reels that resonate with our target audience and promote our brand.
Influencers collaboration
• Connect and work together with influencers and other businesses to build relationships and collaborate effectively
Event Coordination:
• Coordinate event logistics, including venue selection, vendor management, and attendee registration.
Skills
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- +2 years of experience in the same field.
- Strong understanding of marketing principles and techniques.
- Excellent communication and interpersonal skills.
- Proficiency in digital marketing tools and platforms (Google Analytics, SEO, SEM, social media advertising, etc.).
- Creative thinking with the ability to design innovative marketing strategies.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.