• Develop comprehensive marketing strategies aligned with the company's goals and objectives.
• Conduct market research to identify target audiences, market trends, and competitor analysis.
• Develop marketing plans, including budget allocation, timelines, and key performance indicators (KPIs) to measure campaign effectiveness.
• Manage and oversee all social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn) to enhance brand visibility and engagement.
• Create engaging and relevant content for social media channels, including text, images, videos, and infographics.
• Monitor social media trends, track user engagement, and analyze metrics to optimize social media campaigns.
• Respond to customer inquiries, comments, and concerns in a timely and professional manner.
• Develop and execute engaging social media content calendar.
• Collaborate with other departments to develop and execute marketing initiatives.
• Ensure all marketing materials adhere to brand guidelines and maintain consistency across various channels.
• Execute marketing campaigns across multiple channels, including digital advertising, email marketing, events, and promotions.
• Coordinate with external agencies, vendors, and freelancers for outsourced marketing activities.

Skills

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in marketing and social media management, preferably in a similar role.
• Proficient in content creation tools and social media management platforms.
• Creative thinker with the ability to generate innovative ideas for campaigns.
• Strong written and verbal communication skills, with the ability to create engaging content.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Minimum 2-5 years of experience in marketing or social media management.
• Experience in the restaurant or hospitality industry is a plus.
• Fluency in Arabic and English.