Job description

We are looking for a results-driven Social Media/Digital Marketing Specialist to plan, execute, and optimize digital marketing and e-commerce marketing campaigns across all online channels. You will own performance across paid and organic channels — driving traffic, customer acquisition, conversion, and retention — and turn data into measurable growth.

Key responsibilities:

• Plan, launch, and optimize digital marketing campaigns across Meta, Google, TikTok, Snapchat, and other paid and organic channels.

• Drive e-commerce marketing across the full funnel: acquisition, conversion-rate optimization, retargeting, and retention.

• Manage paid advertising (Meta Ads, Google Ads, TikTok/Snapchat Ads) within budget and against ROAS/CPA targets.

• Plan and manage social media content across platforms and coordinate content creation (video, photo, design).

• Run email, SMS, and push-notification campaigns for re-engagement and retention.

• Track, analyze, and report on KPIs (traffic, CAC, ROAS, conversion rate, retention) and turn insights into action.

• Apply SEO/SEM best practices to grow organic visibility.

• Coordinate with content, design, and external agencies/influencers.

Working hours: Sunday–Thursday, 9 AM–6 PM.

Benefits: As per Kuwait Labor Law — annual leave, paid public holidays, and end-of-service entitlements, plus a competitive package based on experience.

Skills

• 4–8 years of experience in Digital Marketing and/or E-commerce Marketing.

• Hands-on with paid advertising: Meta Ads, Google Ads, TikTok/Snapchat Ads.

• Strong grasp of e-commerce funnels, conversion-rate optimization, and retargeting.

• Performance analytics: Google Analytics (GA4), Meta Business Suite; reporting on ROAS / CPA / CAC.

• SEO/SEM fundamentals.

• Social media management and content coordination (Instagram, TikTok, Snapchat).

• Email/SMS marketing and marketing automation — a plus.

• Native-level Arabic + good English.

• Analytical, data-driven, organized, and deadline-driven.