Job description

The Marketing & PR Coordinator provides day-to-day support for United Beverage Company's marketing, communication, and public relations activities. The role assists in the coordination of campaigns, content development, media and influencer engagement, events, and brand activations while ensuring alignment with brand guidelines and communication objectives. Working closely with the Marketing & Communication team, the Marketing & PR Coordinator helps facilitate the timely execution of marketing initiatives, supports stakeholder coordination, and contributes to enhancing brand visibility and audience engagement across digital, social, and traditional communication channels.

Key responsibilities

• Support planning and execution of consumer marketing campaigns across ATL, BTL, digital, social, and retail-facing brand activations.
• Coordinate PR activities: drafting and distributing press releases, maintaining media lists, arranging interviews/press conferences, and compiling media reports.
• Build and maintain relationships with local media, influencers, brand ambassadors, agencies, and activation partners.
• Draft, edit, and proofread marketing copy, press materials, talking points, and internal communications to ensure brand tone and quality.
• Assist with event and activation logistics: vendor coordination, permits, on-site support, talent management, and post-event reporting.
• Manage content calendar; coordinate with creative and digital teams for timely delivery of assets and approvals.
• Monitor and report on campaign and PR performance (media coverage, reach, engagement, basic KPI tracking); prepare summaries and post-campaign reports.
• Support influencer program management: briefings, contracts, content approval, and delivery tracking.
• Maintain media clippings, press kits, asset libraries, and crisis communication templates.
• Coordinate with cross-functional teams (legal, purchase, HR, finance) and external agencies to ensure compliance and timely execution.
• Handle administrative tasks related to marketing and PR: budget tracking for campaigns/events, purchase orders, and invoice follow-up as required.

Skills

Qualifications & Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
• Minimum 1 year experience in marketing or PR within the food & beverage (F&B) sector (agency or client-side).
• Strong written and verbal communication skills in English; Arabic fluency preferred.
• Demonstrated experience managing media relations, influencer programs, and consumer-facing activations in F&B.
• Proven ability to produce clear, brand-aligned copy and PR materials.
• Strong organizational skills, attention to detail, and ability to manage multiple projects under tight deadlines.

Skills & Competencies

• Professional references are required.
• Proficient with MS Office (Excel, PowerPoint, Word).
• Familiarity with social media platforms and basic analytics tools (Google Analytics, Facebook Insights).
• Experience with PR/media monitoring tools and content/calendar management is a plus.
• Strong interpersonal and relationship-building skills.
• Creative thinker with good copywriting and storytelling ability.
• Proactive, resourceful, and able to work both independently and collaboratively.
• High level of confidentiality and professionalism.