Job description

Job Purpose

To enhance the customer shopping experience and maximize sales through attractive visual presentations, effective product displays, and implementation of brand visual merchandising standards across the store.

Key Responsibilities

• Design and implement visually appealing in-store displays in line with brand guidelines and seasonal campaigns.
• Arrange merchandise, mannequins, fixtures, signage, and promotional materials to maximize product visibility and sales.
• Ensure store layouts and product presentations create an engaging and inspiring customer experience.
• Coordinate with store teams to maintain visual merchandising standards consistently throughout the store.
• Regularly refresh displays and floor layouts based on promotions, new arrivals, seasonal themes, and sales performance.
• Monitor product sell-through and recommend display adjustments to improve commercial performance.
• Ensure all displays are clean, organized, and aligned with the brand image.
• Support window display setups and promotional installations.
• Conduct regular store walkthroughs to identify visual improvement opportunities.
• Stay updated on fashion trends, competitor activities, and industry best practices in visual merchandising.
• Support stock rotation and product placement strategies to optimize customer flow and shopping behavior.
• Coordinate with Retail Operations and store staff regarding campaign execution timelines and merchandising priorities.
• Assist during store openings, promotional events, and seasonal launches.

Skills

Educational and Experience Requirements

• Diploma or Bachelor’s degree in Visual Merchandising, Fashion, Marketing, Interior Design, or a related field preferred.
• 2–4 years of experience in visual merchandising, preferably within women’s fashion or apparel retail.

Knowledge & Skills

• Strong visual creativity and fashion sense.
• Good understanding of retail space utilization and customer shopping behavior.
• Knowledge of current fashion trends and styling techniques.
• Strong attention to detail and presentation standards.
• Ability to work under tight timelines and adapt displays quickly.
• Basic understanding of retail sales and commercial merchandising principles.
• Proficiency in Microsoft Office and basic design tools is an advantage.