Content Creation & Production

• Shoot high-quality photos and videos of tenants, events, activations, and campaigns.


• Create engaging Reels, TikToks, and stories aligned with brand guidelines.


• Edit and produce content in a timely manner using mobile and/or professional editing tools.


• Capture live content during activations, events, and special campaigns.


• Ensure consistent visual identity and tone across all platforms.

Social Media Management

• Manage daily posting across Instagram and TikTok, and other relevant platforms.


• Plan and schedule content in coordination with the Marketing team.


• Write engaging captions aligned with brand's tone of voice.


• Monitor comments and DMs, escalating inquiries when required.


• Track social media performance metrics and suggest improvements.

Event Coverage and Collaboration

• Deliver real-time or same-day content for live updates and social media posting.


• Create recap videos and highlight reels post-events.


• Support special projects with daily content coverage.

Reporting & Optimization

• Track engagement, reach, and content performance.


• Prepare monthly social media reports with insights and recommendations.


• Stay updated on trends, platform updates, and viral formats to keep the account relevant and competitive.

Skills

• Strong photography and videography skills (mobile + camera).


• Proficiency in editing tools such as CapCut, Adobe Premiere, Lightroom, Canva, or similar.


• Strong understanding of Instagram, TikTok, and short-form content trends.


• Basic understanding of analytics and content performance tracking.