Marketing Manager Responsibilities

• Develop and execute annual and quarterly marketing plans tailored to specific brand categories (FMCG, Fashion, Beauty, White Goods) to

achieve commercial objectives.

• Conduct market research and competitive analysis across all sectors to identify trends and opportunities, informing brand positioning and

campaign development.

• Manage the entire marketing mix and tactical execution for new product launches and seasonal campaigns across all represented brands.
• Plan, coordinate, and execute integrated marketing campaigns across digital (social media, content, SEO, email) and traditional channels (in-

store POS, print, OOH).

• Oversee the creation of all marketing collateral and brand assets, ensuring consistency and compliance with global brand guidelines for each

distinct brand.

• Collaborate with agencies and internal creative teams to develop compelling, high-quality content for all marketing touchpoints.
• Manage the execution and optimization of performance marketing channels (PPC, paid social) to drive qualified traffic, leads, and in-store footfall.
• Monitor and analyze campaign performance using data analytics (e.g., Google Analytics, social reporting), providing actionable insights and

reports to senior management.

• Oversee the management of the CRM system and support the implementation of targeted customer retention and loyalty programs.
• Work closely with Brand Management, Sales, and Retail Operations teams to ensure marketing initiatives effectively support sell-through and in-

store experiences.

• Manage relationships with third-party vendors, media partners, and local agencies, ensuring timely and budget-compliant delivery of marketing
• services.
• Manage and track the marketing budget for assigned categories, ensuring all spend is optimized and providing a clear ROI analysis.
• Manage invoicing, reconciliation, and financial reporting for all marketing expenses.

Educational and Experience 

• Bachelor’s degree in Marketing, Business, or a related field
• Certifications in Digital Marketing (e.g., Google Analytics) or Project Management (e.g., PMP) is a plus.
• 5+ years of progressive experience in Marketing, preferably within FMCG, Retail, or a multi-brand/multi-category company.
• Proven track record in developing and executing marketing plans that drive commercial results.

Skills

Skills & Competencies: 

·     Strong analytical skills with the ability to interpret data and translate it into actionable marketing strategies.

·     Proficiency in market segmentation, targeting, and brand positioning across multiple categories.

·     Proven experience in executing integrated campaigns (digital and traditional).

·     Working knowledge of SEO/SEM, social media marketing, and email/CRM platforms.

·     Experience with budget management and vendor negotiations.

·      Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously.

·     Exceptional written and verbal communication skills; ability to present strategies and reports clearly.

Additional Requirements:

Must be proactive, results-oriented, and demonstrate a strong understanding of the retail and consumer landscape across diverse product categories.