The marketing manager is a pivotal role responsible for overseeing and implementing
comprehensive marketing strategies that encompass all aspects of marketing, including
digital, traditional, and experiential marketing. They are responsible for managing the entire
marketing process, from planning and budgeting to execution and analysis, with a focus on
driving business growth and brand awareness. The role requires a deep understanding of
market dynamics, consumer behavior, and competitive landscape to develop effective
marketing campaigns and initiatives.
Key Duties & Responsibilities
1
He/ She will work closely with the work team According to company strategy to identify
markets and understand trends and customer preferences, develops a marketing plan to
implement marketing strategy to target audiences, campaign-specific tactics, budget, and
goals for reaching prospective consumers and turning them into customers of SH Holding
Products, aligning with the overall strategic company goals.
2
Establish and identify a brand guidebook for SH Holding. Develop a brand vision and
marketing communications strategies for your brand focused on building brand awareness
and equity, as well as driving sales through various ordering channels.
3
Strategic Planning:
Understand, develop and execute strategic marketing plans that align with the all
divisions of SH Holding overall objectives and target market segments. This includes
defining marketing objectives, target audience, positioning, and messaging.
Should be able to think strategically and understand how marketing fits into the bigger
picture of a company’s operations.
4
Campaign Management:
Plan, coordinate, and execute multi-channel marketing campaigns, including digital,
social media, email, print, and events. Monitor and analyze campaign performance to
optimize results and ROI.
5
Brand Management:
Manage, develop and enhance the company’s brand identity and positioning in the
market that sets a company apart from competitors.
Ensure brand consistency across all marketing channels and communications.
Collaborates with agencies and other vendor partners.
6
Market Research:
Conduct market research and analysis to identify market trends, customer needs, and
competitive landscape. Use insights to inform marketing strategies and tactics.
Target market segments with integrated marketing campaigns to generate demand
and leads.
Identifies critical conversion points and drop-off points and optimizes user funnels.
Evaluates emerging technologies.
7 Creative Development:
Collaborate with internal teams and external agencies if necessary to develop creative
assets, including advertising, branding, and promotional materials.
Utilizes strong analytical ability to evaluate end-to-end customer experience across
Job Description Document
Number HRD - JD - 0001
multiple channels and customer touchpoints.
8
Digital Marketing:
Oversee digital marketing efforts, including website, social media, SEO, SEM, and email
marketing. Stay abreast of digital marketing trends and best practices.
9
Budget Management:
Manage marketing budgets for all marketing activities within the organization,
including planning, allocation, and tracking of expenses. Ensure effective use of
resources to achieve marketing objectives.
10
Team Leadership:
Lead and manage a team of marketing professionals, providing guidance, support,
and development opportunities. Foster a collaborative and innovative team culture.
Oversee and create marketing materials and content, and perform all other relevant
tasks essential to help the sales team convert more prospects.
11
Stakeholder Engagement:
Build and maintain relationships with internal stakeholders, such as sales, operations,
Finance and senior management, to ensure alignment of marketing strategies with
business goals.
Work collaboratively with top management and across sales to maximize resources.
12
Performance Analysis:
Monitor and analyze marketing performance metrics, such as ROI, conversion rates,
and customer acquisition costs. Use data-driven insights to optimize marketing
strategies and tactics.
Analyses and report on traffic, MQLs, conversions, attribution and pipeline growth.
Measures and reports the performance of all digital marketing campaigns and
assesses against goals (ROI and KPIs).
13 Provides thought leadership and perspective for adoption where appropriate.
Authority
Developing, implementing and executing strategic marketing plans for an entire SH Holding
Group in order to attract potential customers and retain existing ones.
Skills
Creative thinker with a strategic mindset and a passion for marketing innovation.
Proven track record of developing and executing successful marketing campaigns across
multiple channels.
Strong analytical skills and ability to interpret data to drive marketing decisions.
Excellent communication and interpersonal skills, with the ability to collaborate effectively
with cross-functional teams.
Actual numbers that he achieved in his previous works.
How to manage to achieve goals.
Strong leadership and team management skills, with a focus on fostering a positive and
high-performing team culture.
Proficiency in digital marketing tools and platforms, such as Google Analytics, social media
management tools, and CRM systems.
Excellent Project Management skills.
Excellent Time-Management and Multitasking capabilities.
Problem Solving and Strong leadership skills.
Bachelor’s degree in Marketing, Communications, Business or a related field. Master’s
degree is a plus.
Required Experience
Minimum of 8-10 years of experience in marketing in a senior level position, with a focus on
strategic planning and campaign management. Marketing agency experience is an
advance.