Job Category

FMCG (food)

Job Description

Participate in the development of Marketing strategy (pricing, packaging, etc.) of assigned

brands along with the Head of Marketing and Business Development

Build value proposition for the assigned brand portfolio for the short and long term in line

with organizational objectives and goals

Work alongside external Brand Principals (where relevant) to develop and align on market

level brand and sales activities across channels

Act as a steward for the assigned brands and maintain brand integrity and consistency

across all marketing initiatives and communications

Develop strategy and communication programs which effectively reflect the brand objectives to build brand equity of the assigned portfolio

Conduct research to define targeted customer segments and determine the key values

and characteristics that drive buying behaviors for each segment

Monitor and manage health of assigned brands in order to meet the brand objectives and

brand health indicators

Monitor and manage the trade spend and market activation budgets for each brand responsibility – either with the Brand Principal or for Mezzan

Develop and oversee implementation of brand strategies and associated marketing themes across channels (print, web, social media, broadcast, etc.) based on consumer and sales insights to improve health of assigned brands

Oversee the new or ongoing marketing and advertising activities of assigned brands and ensure alignment with the organization’s branding objectives

Launch and manage brand initiatives based on research insights in order to introduce new products that meet consumer requirements

Skills

• 7-8 years of brand management experience
• excellent communications skills and English and Arabic
  
  

About The Business

Mezzan Holding Co.is one of the leading food, healthcare, and consumer conglomerates in the Middle East with a celebrated heritage of over 75 years.

Headquartered in Kuwait with direct operational activities in Kuwait, UAE, Qatar, Saudi Arabia, Iraq and Jordan

Mezzan Holding Co

• Employs 8,500 people (50+ nationalities)
• Distributes over 34,000 Stock Keeping Units (SKU)
• Serves over 100,000 meals a day in Kuwait, Qatar and the UAE through its catering business.
• Has a total of 130,000 square meters in food, beverage and FMCG manufacturing facilities in Kuwait, Qatar, UAE.
• Represents some of the biggest names in the FMCG and healthcare industries.
  
  

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