Job Purpose

The Senior Sales Representative is a key player in the execution of sales strategies and activities within the HORECA section. This role is crucial for achieving sales targets through direct sales efforts, customer relationship management, and market analysis. The Senior Sales Representative works closely with the Sales Manager to ensure the successful delivery of the company's value proposition to the target market.

Key Roles and Responsibilities

Policies and Procedures

• Implement the Sales established policies and procedures and comply with Mohamed Naser Al–Hajery & Sons other policies.

Senior Sales Representative Activities

Sales Execution and Target Achievement:

• Execute sales operations in line with the set targets for the HORECA division.
• Track personal sales performance and align efforts with the overall sales targets.
• Reduce returns and manage inventory levels through effective sales practices.
• Implement HORECA sales promotions, events, and campaigns as directed by the Sales Manager.
• Collaborate with the Finance Department to ensure adherence to price lists and facilitate the collection of payments.

Business Development:

• Identify opportunities to grow the customer base within the HORECA market segment.
• Engage in activities aimed at business expansion and acquiring new accounts.
• Strengthen relationships with existing customers and establish new partnerships.

Market Analysis:

• Conduct market research to gather insights on customer needs, industry trends, and competitor strategies.
• Apply market knowledge to tailor sales approaches and enhance customer engagements.

Customer Relationship Management:

• Develop and maintain strong relationships with key accounts in the HORECA sector.
• Serve as a primary contact for customers, ensuring their needs are met and issues are resolved promptly.
• Build and sustain long-term partnerships with a focus on continuous business growth.

Reports

• Prepare and submit periodic reports to direct management pertaining to Merchandising activities and any issues that may arise.

Skills

Educational Qualification

• Bachelor’s degree in business administration, Marketing, or a related field.

Work Experience

• 2-4 years of experience in the same or related field

Behavioural Competencies 

• Communication skills
• Positive and respectful attitude
• Hygiene and appearance
• Discipline
• Proficiency in English and Arabic languages.