Reports To: Marketing & PR Manager
Job Summary:
• The Senior Executive - Communication & Public Relations is responsible for strategic design, management and implementation of a range of on-line & off-line communication strategies ensuring engagement of targeted media and related industries ::.both locally and regionally.
• Responsible for enhancing the company's digital marketing content and web presence.
• Responsible for implementing and enhancing the company's Public Relations strategy, developing PR campaigns and CSR initiatives & activities.
• Develop and implement Public Relations and communication strategy to support the Company's expansion plans and to build positive brand image.
Key Responsibilities:
1) Public Relations:
· Assist in developing the PR policies and procedures based on business needs and ensure effective and efficient implementation of them.
· Plans campaigns & promotions for the company's and its Clients including launching of new service/product lines and initiatives.
· Assures consistent communication of brand internally and externally to client, customers, sponsors, and other business partners.
· Monitor the ongoing company presence on social media (Facebook, lnstagram etc .) Publish online newsletters and promotional emails and organize their distribution through various channels.
· Collaborate with PR agencies to create better user experience.
2) Public Relations:
· Create insights on social media conversations to effectively manage company communication appearing in the public domain.
· Evaluate and finalize PR partner for internal and external communications.
· Liaise with media partners to develop and finalize the marketing events.
· Develop CSR (corporate social responsibility} activities calendar, including seasonal l, quarterly and half-yearly events.
· Work with PR partners to resolve any issues related to advertising, marketing, and merchandising of clients.
· Plan and create the media plan including the overall budget for the media plan.
· Analyze the reports and insights by partner on social media conversations.
· Effectively manage company communication appearing in the public domain.
· Track and analyze communication program results, along with implementation of recommended improvements.
3) Communication:
· Assures consistent communication of brand internally and externally to client, customers, sponsors, and other business partners.
· Develops and implements strategic Communication and Public Relations plans and forecasts (including budget for the media plan) to achieve the company's projects and services objectives.
· Maintaining & updating the guidelines on social media conversations to effectively manage company communications appearing in the public domain.
· Create & enhance media, press releases & social media messages to form/mold public opinion of the company and increase awareness of the company's brand.
· Execute communications and public relations activities and communication materials including publications, media relations etc...
· Maintains relationships with public relations & media agencies/partners and vendors for effective development, organization and finalization of specific campaigns, PR & marketing events.
· Evaluate and select PR partners for internal and external communications.
· Analyze the reports and insights by partners on social media posts, conversations, and engagement.
· Track and analyze communication program results, along with implementation of recommended improvements.
· Conduct regular Customer Experience Surveys to gather customer insights into services delivered (Customer Journey within the project}.
4) Other Areas:
• Develop and maintain mailing list for marketing & PR campaigns.
• Develop, document, and recommend improvement points on departmental procedures and workflows.
• Post campaign report.
• Crisis response and report to the Crisis Management Team
• Assist Head of Department in all required projects & reports including, Media List Report, Media Clipping Report, Sponsorship Report, Audit Giveaway Report, Evaluation
• Report for Media Interviews, Agency Evaluation Report, media coverage reports, PRL Report,etc..
Skills
Candidate Profile:
• Bachelor's degree in Marketing/Communications or in related field
• 10+ years of functional experience, including brand management
• 7+ years exposure to social media engagement
• Proficient in Microsoft Office programs, Video editing software, designing and picture editing software
• Requirement open for a Female Kuwaiti national