Job description

We are seeking an experienced and creative PR Manager to lead public relations strategies across our F&B brands. The ideal candidate will have strong connections within GCC’s media and influencer landscape, a creative approach to brand storytelling, and proven experience in developing and executing impactful PR campaigns that strengthen brand positioning, awareness, and reputation.

Key Responsibilities

·       PR Strategy & Brand Positioning: Develop and lead PR strategies aligned with each brand's identity, positioning, and marketing objectives.

·       Media & Influencer Relations: Build and maintain strong relationships with media outlets, journalists, influencers, and key industry partners across Kuwait and the GCC.

·       Creative Campaign Development: Conceptualize and execute innovative PR campaigns, brand activations, and collaborations that generate awareness and engagement.

·       PR Events & Brand Launches: Lead the planning and execution of media events, restaurant openings, seasonal campaigns, influencer experiences, and brand activations.

·       Media Coverage & Publicity: Identify opportunities for press coverage, interviews, features, and strategic partnerships to strengthen brand visibility.

·       Content & Communications: Oversee press releases, media communications, campaign messaging, and PR content to ensure consistency with brand identity.

·       Agency Management: Coordinate with external PR agencies, creative partners, and internal marketing teams to ensure seamless campaign execution.

·       Market Research & Trends: Monitor industry trends, competitor activities, and emerging opportunities to develop relevant and engaging PR initiatives.

·       Performance & Reporting: Evaluate PR campaign effectiveness, media coverage, influencer engagement, and overall brand exposure, providing actionable recommendations.

·       Reputation & Crisis Management: Manage brand reputation, media inquiries, and sensitive communications professionally and proactively.

·       Budget Management: Plan and manage PR budgets, ensuring effective allocation of resources and measurable campaign results.

Skills

·       4 - 6 years of experience in Public Relations, Brand Communications, or related fields, preferably in Kuwait or the GCC.

·       Proven experience in the F&B, hospitality, lifestyle, or media industries.

·       Established relationships with local media, influencers, and relevant industry networks.

·       Strong creative thinking with the ability to develop unique PR concepts and brand experiences.

·       Demonstrated experience managing PR campaigns, media events, and brand launches.

·       Excellent communication, presentation, negotiation, and relationship management skills.

·       Ability to manage multiple brands, campaigns, and deadlines simultaneously.

·       Fluency in English and Arabic is required.