FOR HOME CENTRE

KEY PEFORMANCE AREAS

1. Ensure consistency of VM standards across all the stores as per the new Visual Merchandising Guidelines and KMP’s.
2. Planning and implementation of window roll out as per the pack provided by the Concept Visual Merchandising Department.
3. Coordinate with department in charges (Household and Furniture) for New Arrivals/Best Price/ Must Have/Promotional/Fast- and Slow-moving SKU’s for product presentation and visual implementation, so as to make display look appealing yet commercial value.
4. Non-Trading orders related to shop fittings, risers should only be handled by the Visual Merchandising Coordinator/Visual Merchandising Management.

SPECIFIC TASKS

Households – Visual Merchandisers

1. Visual Merchandisers should be responsible for creating Visual Hits and Focal Displays across all departments; however, the daily maintenance and housekeeping should be taken care by the department staff of the respective departments.
2. Once a Visual hit or Focal Display is set up or an area is re-merchandised, the department in charge MUST take detailed photographs of the sections for their reference.
3. A Visual hit/Focal display can last 4-6 weeks depending on stock availability or the guidelines.
4. Visual Merchandiser should not be utilized for SRN loading and unloading.
5. Showroom requisition and stocking of shelves should ONLY be handled by the department staff with the supervision of their Team Leaders.
6. Visual Merchandisers should not be engaged in the development and implementation of price tags from HCISS. But make sure to have the items with proper bar codes before displaying.

Furniture – Visual Merchandiser

1. Visual Merchandisers should only be responsible for dressing room sets, the sofa bay and dining bay and any related furniture sections.
2. Daily keep up and housekeeping of the room sets, the sofa bay and dining bay should be taken care by the department in charge and NOT the Visual Merchandisers. This includes:

Replacing of the items that have been taken by the customers across all areas in the Furniture.

Fixing and tidying up of beddings in room sets that has become messy due to trading.

Straightening of the dining and coffee table settings that have become messy due to trading.

Store Managers and floor in charge should plan and delegate the work that is expected from the Visual Merchandising Team.

Furniture room setting and merchandising:

Experienced Visual merchandiser should take a minimum of 2 hours in setting up a room set and 1 experienced Visual Merchandiser should be engaged per room with help from the store team/helpers to put up a frame or mirrors, as required.

Trainee Visual Merchandiser should take a maximum 3 hours in setting up a room set and 2 Trainee Visual Merchandiser should be engaged per room with help from the store team to put up a frame or mirror, as required.

VM completion form to be filling up after setting a room sets and to be kept and file as a tracking. To be signed by the VMC or Store Manager.

Visual Merchandisers should not be alone in when shifting furniture from one room to another or in the bay area. This should be done with the support of the Store team or helpers available in the store.

Furniture shifting plan to be filled up by the VMC and discussed Store Team Leaders for proper planning.