Job Description:
As a Marketing Officer, you will be responsible for developing and executing effective marketing strategies to promote our products in both wholesale and retail markets. Your primary focus will be on the Chips Company and MobileOutfitters, where you will work to increase brand visibility, drive sales, and build strong customer relationships.
Skills
Key Responsibilities:
- Develop and implement comprehensive marketing plans and campaigns for the Chips Company and MobileOutfitters.
- Manage and execute marketing initiatives across various channels, including digital, social media, print, and in-store promotions.
- Conduct market research to identify trends, opportunities, and customer preferences.
- Collaborate with the sales team to align marketing strategies with sales objectives.
- Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for improvement.
- Coordinate with external vendors, agencies, and partners to ensure effective execution of marketing activities.
- Create engaging content, including product descriptions, promotional materials, and social media posts.
- Organize and participate in trade shows, exhibitions, and other promotional events.
- Stay up-to-date with industry trends and best practices to ensure our marketing efforts remain competitive.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 2-3 years of experience in marketing, preferably in wholesale and retail trade.
- Strong understanding of digital marketing strategies, including SEO, social media, and email marketing.
- Excellent communication and interpersonal skills.
- Creative thinking with the ability to develop innovative marketing solutions.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Experience in managing multiple projects and meeting deadlines.
- Knowledge of the mobile accessories market is a plus.