Job Title: Corporate Digital Marketing Executive (CDME)

Department: Corporate Marketing Department (Centralized Corporate Function)

Location: Safir Hotels & Resorts, Kuwait

About the Role:

As a Digital Marketing Executive (DME) at Safir Hotels & Resorts, you will play a key role in developing and executing dynamic digital marketing strategies to drive guest engagement, brand awareness, and overall business growth. You will work closely with our Corporate Brands and Hotel portfolios to ensure that all content and campaigns align with our corporate objectives.

Key Responsibilities:

• Content Creation & Management: Develop and manage engaging content across all digital and social media platforms, ensuring alignment with brand guidelines.
• Social Media Strategy: Create and execute social media marketing plans and annual campaign calendars, enhancing audience engagement across our corporate and SBU digital accounts.
• Digital Advertising & PPC: Manage targeted ad campaigns across platforms such as Google Ads and social media, optimizing for performance and ROI.
• SEO & Website Optimization: Update and optimize website content for SEO performance, ensuring all content aligns with brand guidelines and enhances the user experience.
• Online Reputation Management: Monitor and analyze social media activities, offering insights for improvements, and managing guest satisfaction surveys.
• CRM & Email Marketing: Maintain and optimize the CRM database, designing targeted email campaigns to drive engagement and conversions.
• Reporting & Analysis: Generate monthly reports, analyze campaign performance, and make strategic recommendations for growth.

Qualifications:

• Education: Bachelor’s degree in journalism, communications, marketing, or a related field.
• Experience: Minimum of 3 years of experience in digital marketing, particularly in social media within a corporate or agency setting.

Skills:

• Proficient in CRM tools, email marketing platforms, and online reputation management.
• Expertise in Google Analytics, Google Ads, SEO, and PPC campaigns.
• Strong analytical skills and the ability to manage multiple projects simultaneously.
• Fluency in English and Arabic.

Why Join Us?

• Collaborative Environment: Work closely with a dynamic team of marketing professionals.
• Growth Opportunities: Safir Hotels & Resorts offers opportunities for career development and continuous learning.
• Innovative Culture: We encourage creative thinking and innovation to drive our marketing strategies.

How to Apply:

Interested candidates are invited to submit their applications via LinkedIn. We look forward to receiving your application and exploring how you can contribute to our team.