Job Description
Roles & Responsibilities
Department: Sales
Reports To: Sales Manager / Sales & Business Manager
Location: Ardiya, Kuwait
Employment Type: Full-Time
Job Overview:
We are seeking a dynamic and results-driven HORECA Sales Representative to grow and manage our customer base across Hotels, Restaurants, and Caf s in Kuwait. The role is field-based and focuses on driving revenue through consistent customer engagement, full product portfolio presentation, and acquisition of new accounts.
Key Responsibilities:
- Customer Visits & Coverage
Execute daily customer visits in line with assigned routes and frequency plans (100% compliance required)
Plan efficient travel routes to maximize productivity
Record all customer interactions in CRM (visit purpose, outcome, next steps)
- Product Portfolio Selling
Present the full product range during every customer visit
Proactively promote new products, offers, and upselling opportunities
Avoid simple order-taking; focus on consultative selling
- New Business Development
Identify and approach new HORECA customers within assigned territory
Convert leads into active accounts
Achieve monthly target of 3 5 new customer acquisitions
- Sales Growth & Basket Expansion
Analyze customer menus and identify gaps in product usage
Increase average order size to 5 7 SKUs per customer
Replace competitor products through value-based selling
- Reporting & Administration
Submit daily field activity reports
Maintain accurate CRM records (orders, visits, complaints)
Report competitor activities, pricing, and market trends
Desired Candidate Profile
Arabic-speaking male candidates preferred
Valid Kuwait driving license is mandatory
Familiarity with Kuwait s HORECA market is a strong advantage
2 8 years of sales experience in HORECA, FMCG, or food distribution
Proven track record in outdoor/field sales
Strong customer relationship and negotiation skills
Target-driven with a focus on achieving KPIs
Good communication skills in Arabic and English
Basic proficiency in CRM systems and MS Office