Role Purpose

The Sales Development Manager is responsible for building, executing, and scaling Warah’s outbound sales engine. This role owns lead generation, qualification, and early-stage pipeline development, ensuring a consistent flow of qualified opportunities to close revenue.

This is a results-driven role. Activity matters, but output matters more.

Key Responsibilities

Sales Development & Pipeline Growth

• Own outbound sales strategy for assigned target segments (SMEs, mid-market, enterprise).


• Generate qualified leads through cold calls, emails, LinkedIn outreach, referrals, and partnerships.


• Qualify prospects based on Warah’s ICP, pain points, budget, authority, and readiness.


• Book and manage high-quality demos for senior sales or leadership when required.


• Maintain a healthy, predictable sales pipeline.

Target & Performance Management

• Deliver monthly targets (e.g., number of qualified companies onboarded or handed over).


• Track conversion rates across outreach → demo → close stages.


• Optimize scripts, messaging, and outreach sequences based on data.


• Eliminate low-quality leads and wasted activity.

CRM & Process Discipline

• Maintain accurate records in CRM (leads, activities, notes, follow-ups).


• Ensure forecasting accuracy and clean pipeline hygiene.


• Build repeatable outbound processes that can scale with the team.

Market Intelligence & Feedback Loop

• Feed real customer insights back to product and leadership:
  
  
  
  •  Objections
  
  
  •  Pricing resistance
  
  
  •   Feature gaps
  
  
  •   Competitive threats
  
  
  
  


• Stay current on HR tech trends, compliance needs, and competitor positioning in the region.

Team Leadership (if applicable)

• Coach junior SDRs or sales reps as the team scales.


• Set daily, weekly, and monthly activity benchmarks.


• Enforce accountability and performance standards.

Key Metrics (Non-Negotiable)

• Number of qualified companies added per month


• Demo-to-conversion ratio


• Pipeline value generated


• Sales cycle velocity


• Cost per qualified lead

Required Qualifications

• 3–6+ years in B2B sales or sales development (SaaS preferred).


• Proven experience in outbound sales and lead qualification.


• Strong understanding of CRM systems and sales funnels.


• Comfortable selling to decision-makers (HR Directors, CFOs, CEOs).


• Excellent communication and objection-handling skills.


• High ownership mentality — no hand-holding. 

Preferred Experience

• HR software, ERP, payroll, or compliance-driven SaaS.


• Experience selling into GCC markets.


• Startup or scale-up environment exposure.

What Success Looks Like

• Predictable monthly pipeline creation.


• Clear visibility into what’s closing and why.


• Shortened sales cycles.


• Strong alignment between sales, product, and leadership.


• Revenue growth without chaos. 

 Personality Fit

• Competitive, disciplined, and data-driven.


• Comfortable with pressure and targets.


• Direct communicator — internally and externally.


• Thinks in systems, not excuses.