Role Overview: As the Marketing & PR Officer, you will be the "voice" and "face" of the medical center. Your goal is to build a strong brand presence in Kuwait, attract new patients, and maintain a positive reputation through creative storytelling, digital engagement, and community outreach.

1. Key Responsibilities

• Content Creation: Design and write engaging content for social media (Instagram, TikTok, etc.), the website, and printed brochures. This includes patient success stories, doctor spotlights, and health tips.
• Digital Marketing: Manage the center's social media accounts, respond to inquiries, and run targeted digital campaigns to promote specific treatments or monthly offers.
• Brand Reputation: Act as the primary contact for media inquiries. Ensure the medical center’s image remains professional and positive across all public platforms.
• Event Coordination: Plan and execute community events, health awareness days, or "open days" at the center to build relationships with potential patients.
• Market Analysis: Keep track of competitors in the Kuwaiti medical market and suggest innovative ways to make the center stand out.
• Team Collaboration: Work closely with doctors and the sales team to ensure marketing messages align with the actual treatment plans and services offered.

2. Required Skills

• Creative Thinking: Ability to come up with fresh, "outside-the-box" ideas for campaigns and visual content.
• Communication: Excellent verbal and written communication skills (Arabic and English are usually preferred for Kuwait-based roles).
• Technical Proficiency: Skilled in using social media management tools and basic design software (like Canva or Adobe Express).
• Interpersonal Skills: Ability to build relationships with influencers, media partners, and internal medical staff.

3. Qualifications & Preferences

• Experience: Previous experience in marketing or PR is required.
• Medical Background: Preference is given to those who have worked in a medical center, clinic, or hospital before, as they understand patient privacy and medical terminology.
• Team Player: A collaborative mindset to work within a fast-paced environment.

Why this role is important

In Kuwait's competitive medical sector, a PR officer ensures that the clinic isn't just "another doctor's office," but a trusted healthcare partner for the community. You are responsible for turning clinical expertise into relatable, trustworthy content that encourages people to book an appointment.

Skills

• Technical Skills: Knowledge of digital marketing and social media.
• Creative Skills: Ability to innovate, create, and write marketing content.
• Soft Skills: Ability to work within a team.
• Preference: Candidates with experience in the medical field are preferred.