We are seeking a highly skilled and experienced Senior Marketing professional to join our dynamic team in the retail and wholesale industry. The ideal candidate will have a proven track record in developing and implementing successful marketing strategies that drive brand awareness, customer engagement, and sales growth. This role requires a blend of creativity, analytical thinking, and leadership skills to effectively manage marketing campaigns and collaborate with cross-functional teams.

Responsibilities:

1. Develop and execute comprehensive marketing strategies tailored to the retail and wholesale sectors, ensuring alignment with the company's overall business objectives.
2. Conduct market research and analysis to identify trends, customer needs, and competitive landscape, utilizing insights to inform marketing initiatives.
3. Oversee the creation and management of marketing content across various channels, including digital, social media, print, and in-store promotions.
4. Lead a team of marketing professionals, providing guidance, mentorship, and performance evaluations to foster a high-performing team culture.
5. Collaborate with sales, product development, and customer service teams to ensure cohesive messaging and customer experience across all touchpoints.
6. Monitor and analyze the effectiveness of marketing campaigns, using metrics and KPIs to optimize strategies and reporting results to senior management.
7. Manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI on marketing investments.
8. Stay updated on industry trends and emerging technologies to leverage new opportunities for brand growth and innovation.
9. Build and maintain relationships with external partners, including agencies, vendors, and media outlets, to enhance marketing efforts.

Preferred Candidate:

1. Proven experience in a senior marketing role within the retail and wholesale industry, with a strong portfolio of successful campaigns.
2. Exceptional leadership and team management skills, with the ability to inspire and motivate a diverse group of professionals.
3. Strong analytical skills, with proficiency in data analysis tools to assess marketing performance and drive data-driven decisions.
4. Creative thinker with a passion for innovative marketing solutions and a keen eye for detail.
5. Excellent communication and interpersonal skills, capable of building relationships with stakeholders at all levels.
6. Ability to thrive in a fast-paced environment, managing multiple projects and deadlines simultaneously.
7. Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing.
8. Proficiency in marketing automation tools and CRM systems to enhance customer engagement and lead management.
9. A results-oriented mindset with a focus on achieving measurable outcomes and driving business growth.

Skills

• Strategic Planning: The ability to develop long-term marketing strategies that align with business goals and effectively target key customer segments.
• Digital Marketing: Proficiency in utilizing digital channels such as social media, email, SEO, and PPC to enhance brand visibility and drive traffic.
• Content Creation: Expertise in crafting compelling marketing content that resonates with target audiences and drives engagement across various platforms.
• Data Analysis: Strong analytical skills to evaluate marketing performance metrics, allowing for informed decision-making and optimization of marketing efforts.
• Team Leadership: Experience in leading and mentoring marketing teams, fostering a collaborative environment that encourages creativity and innovation.