• Plans, implements & executes successful consumer and trade marketing programs.
• Developing custom marketing and advertising strategies.
• Define and manage the brand communication strategy using a variety of media.
• Monitoring product distribution and consumer reactions.
• Build, Communicate, and Conduct meetings with principles, brand owners, and key customers.
• Utilizes category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.
• Keeping updated on the latest marketing trends as part of the planning process and execution of campaigns.
• Lead cross-functional teams to develop and launch new products, ensuring alignment with brand strategies.
• Monitor product performance and lifecycle to optimize marketing and sales strategies.
• Maintain and enhance brand equity by ensuring consistency in messaging, visuals, and customer experience across all touchpoints.
• Manage the brand’s marketing budget, ensuring cost-effective allocation of resources to achieve business goals.
• Track ROI on marketing spend and optimize strategies accordingly at product & customer level.
• Mentor and guide junior team members, providing training and performance feedback.
• Collaborate with cross-functional teams (sales, R&D, supply chain) to align brand objectives with business operations.
• Monitor and analyze sales data, market share, and campaign performance to refine strategies.
• Prepare regular reports and presentations for senior management on brand performance and key initiatives.
• Submit below monthly Reports

1- Stock requirement forecast (Orders).

2- Brands sales Performance analysis.

3- Marketing spend analysis and review .

Skills

• Bachelor's degree in Marketing, Business, or related field. MBA preferred.
• Experience with FMCG Industry
• English, Arabic (Speak, Read & Writing)
• Must have strong analytical skills to analyze metrics and create reports.
• 5-8 years of FMCG experience brand management and S&OP
• Proven ability to work cross-functionally.
• Experience managing a brand across multiple categories and markets.
• Creative thinker and problem solver.
• Strong communication skills both in Arabic & English.
• Project management experience, with a solid understanding of project management principles and techniques.
• Strategic thinker able to identify long-term opportunities and trends.