The Senior Sales Manager is a pivotal role within the FMCG, Catering, Food Service, and Hospitality sectors, responsible for driving sales strategies and enhancing market presence. This position requires a seasoned professional with a minimum of 10 years of experience in sales management, particularly in the horeca sector. The ideal candidate will possess a deep understanding of market dynamics and customer needs, ensuring that the company’s offerings align with market demands. The Senior Sales Manager will lead a team of sales professionals, fostering a culture of high performance and accountability.

Responsibilities:

1. Develop and implement effective sales strategies to achieve company revenue goals.
2. Lead, mentor, and manage a team of sales representatives, ensuring they meet their targets.
3. Analyze market trends and customer feedback to identify new business opportunities.
4. Establish and maintain strong relationships with key clients and stakeholders.
5. Prepare and present sales forecasts, reports, and performance metrics to senior management.
6. Collaborate with marketing to create promotional campaigns that enhance brand visibility.
7. Conduct regular training sessions to improve the sales team's skills and product knowledge.
8. Monitor competitor activities and adjust sales strategies accordingly.
9. Ensure compliance with company policies and industry regulations.
10. Participate in industry events and trade shows to promote the company’s products and services.

Preferred Candidate:

1. Proven track record of achieving sales targets in a competitive environment.
2. Strong leadership and team management skills.
3. Excellent communication and interpersonal skills.
4. Ability to analyze data and make informed decisions.
5. Experience in developing and executing strategic sales plans.
6. Strong negotiation and closing skills.
7. Ability to work under pressure and meet tight deadlines.
8. Familiarity with CRM software and sales analytics tools.
9. Adaptability to changing market conditions.
10. Passion for the food service and hospitality industry.

Skills

• Exceptional sales and negotiation skills.
• Strong analytical and problem-solving abilities.
• Proficiency in CRM software and Microsoft Office Suite.
• Excellent presentation and public speaking skills.
• In-depth knowledge of the FMCG and hospitality sectors.
• Ability to build and maintain client relationships.
• Strong organizational and time management skills.
• Understanding of market research and sales forecasting.