-Develop, implement, and manage digital marketing campaigns across channels such as social media, email, SEO/SEM,Websites and content marketing.

-Monitor and analyse campaign performance to identify trends and optimize strategies for maximum ROI.

-Create and manage marketing materials, ensuring alignment with the company’s brand and messaging.

-Conduct market research to identify opportunities and stay updated on industry trends and tools.

-Collaborate with internal teams to drive traffic, engagement, and conversions aligned with business goals.

Skills

Technical Skills:

• Proficiency in digital marketing tools (Google Analytics, Google Ads, SEMrush, Hootsuite, etc.).
• Strong understanding of SEO/SEM strategies and best practices.
• Experience with social media platforms and their advertising tools (e.g., Facebook Ads, LinkedIn Ads).
• Knowledge of email marketing platforms and CRM tools (e.g., Mailchimp, HubSpot).
• Basic design and content creation skills using tools like Canva, Adobe Creative Suite, or similar.

Analytical Skills:

• Ability to analyze campaign data and create actionable insights.
• Strong proficiency in performance tracking and reporting metrics (e.g., CTR, CPC, ROI).

Soft Skills:

• Excellent communication and interpersonal skills for team collaboration and client interaction.
• Creative thinking for innovative marketing strategies.
• Time management and multitasking abilities to handle multiple campaigns effectively.

Other:

• Up-to-date knowledge of digital marketing trends and technologies.
• Certification in digital marketing or related fields is a plus (e.g., Google Ads, HubSpot, Facebook Blueprint).