* Build and maintain strong relationships with media and influencers.

* Lead creative ideation and innovation PR campaigns to boost brand awareness and recognition.

* Monitor industry developments to ensure PR strategies are timely and relevant to target audiences.

* Plan, execute, and optimize multi-platform PR campaigns (digital and traditional).

* Collaborate with the social media team to develop engaging content across all platforms.

* Track, analyze and report PR campaign performance, providing insights and recommendations.

* Conduct market research and analysis to inform PR strategies.

* Analyze social media metrics to refine strategies and boost engagement.

* Support in planning and executing marketing events.

* Manage customer relationships and improve CRM strategies.

Skills

* Strong organizational and time-management abilities

* Experience in PR campaigns and media relations

* Knowledge of social media platforms and marketing strategies

* Degree in Marketing, Public Relations, Communications, or related field

* 2-4 years of PR experience, ideally in Kuwait or GCC.

* Background in F&B, Media, or hospitality.

* Strong communication and presentation skills.

* Bilingual in English and Arabic.