We are looking for a talented Marketing Specialist to join our team. In this role, you will be responsible for developing and executing strategic marketing campaigns and initiatives to drive customer acquisition, engagement, and retention. You should have a solid understanding of digital marketing tactics, market research, and the latest trends in the industry. The ideal candidate is creative, analytical, and adept at multitasking in a fast-paced environment.
Responsibilities:
- Develop and implement comprehensive marketing strategies to create awareness and drive demand for our products/services.
- Execute digital marketing campaigns across various channels, including SEO, SEM, email, social media, and display advertising.
- Conduct market research to identify trends, opportunities, and threats.
- Analyze campaign performance data and optimize strategies based on insights.
- Collaborate with cross-functional teams (e.g., Sales, Product Development) to ensure alignment and support for marketing initiatives.
- Manage relationships with external vendors, agencies, and partners to execute campaigns effectively.
- Monitor competitor activity and industry trends to adjust marketing strategies as needed.
- Plan and oversee the implementation of promotional activities, events, and campaigns.
- Utilize marketing automation and CRM tools to streamline processes and improve campaign effectiveness.
Job Type: Full-time
Education:
Experience:
- Marketing: 1 year (Preferred)
This job has been sourced from an external job board.
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