Primary Objective

The ideal candidate will possess a deep understanding of CRM strategies and a hands-on approach to leveraging Microsoft Dynamics 365 CRM to drive customer engagement, loyalty, and business growth.

Key Responsibilities

1. Develop and execute CRM strategies to improve customer engagement, retention, and acquisition.
2. Manage and optimize the use of Microsoft Dynamics 365 CRM to ensure a seamless customer experience across all touchpoints.
3. Create and manage targeted marketing campaigns within the CRM system.
4. Monitor campaign performance and make data-driven adjustments to maximize effectiveness.
5. Design and implement loyalty and rewards programs that align with business objectives and enhance customer value.
6. Analyze program performance and customer feedback to continuously improve loyalty initiatives.
7. Conduct detailed customer analyses to gain insights into behaviors and preferences.
8. Utilize CRM data to segment customer base effectively and tailor marketing efforts accordingly.
9. Collaborate with marketing and operations teams to develop strategies that leverage CRM insights for customer retention and acquisition.
10. Identify opportunities to enhance customer lifetime value and reduce churn.
11. Generate and analyze reports on CRM metrics, providing actionable insights to the leadership team.
12. Present findings and recommendations to stakeholders to inform business decisions.

Skills

Qualification & Skill Required

Minimum of 5 years of hands-on experience with CRM platforms, preferably Microsoft Dynamics 365 CRM.

• Bachelor’s degree in Marketing, Business Administration, or related field is required
• Proven experience in creating and managing successful marketing campaigns.
• In-depth knowledge of CRM principles, practices, and platforms, with expertise in Microsoft Dynamics 365 CRM.
• Strong analytical skills with the ability to conduct customer analysis and segmentation.
• Proficient in designing and implementing loyalty programs that drive customer engagement.
• Excellent communication and interpersonal skills to effectively interact with all levels of the organization and external partners.
• Ability to manage projects, set priorities, and meet deadlines in a fast-paced environment.